B2B · Cloud Storage
DataCore — Storage Portal Redesign
Re‑architected navigation and workflows for a complex storage cloud portal to make critical tasks obvious and fast.
UX Designer · 10+ yrs
Product experiences that turn complexity into clarity.
Crafting intuitive, customer-focused experiences that simplify workflows and drive measurable impact — +10% conversion, +25% efficiency, +30% task completion. Strong collaborator with Product and Engineering teams in agile environments.
Design Systems
AI Design Integration
IA & Workflow design
User Research
Prototyping
Accessibility
UX Projects
A few representative case studies. Email me for protected artifacts and deeper walkthroughs.
Media · E‑commerce
Dotdash Meredith — Product Reviews & Comparison
Elevated trust and transactions by refining comparison tables, deals, and discovery patterns across roundup pages.
E‑commerce
Magazines.com — UI for Clear Comparison
Redesigned pricing & plan cards to handle variable deals and copy while keeping choices simple and scannable.
Enterprise
Windows Release Management — TrackIt
Redesigned dashboards to clearly show release phases & status with simple, discoverable interactions.
Paid Marketing
E‑commerce PMPL — Paid Flow Optimization
Clarified the paid marketing flow to lift CTR and downstream CTAs across product review pages.
Healthcare
IQVIA — Streamlined Clinician Workflows
Improved task success and time‑on‑task in health apps through clearer flows and progressive disclosure.
About
UX Designer with 10+ years designing customer-focused, end-to-end experiences for enterprise and e-commerce platforms. I specialize in hands-on design, prototyping, and delivering scalable, intuitive solutions that simplify complex workflows and drive measurable results, including conversion growth, efficiency gains, and improved task completion. My toolkit spans storyboarding, research, wireframing, prototyping, and visual design.
- Superpowers: designing scalable systems, information architecture, turning complexity into clarity
- What I value: data-driven impact, accessibility, seamless UI, and collaborative, cross-functional teams
Capabilities
Strategy
Research → Roadmap
Planning discovery, competitive analysis, opportunity sizing, and connecting UX bets to KPIs.
AI
AI Design Integration
Quick Design turnarounds with help of GenAI Tools.
Systems
Design Systems
Token‑driven components, guidelines, and patterns that scale across brands and surfaces.
Execution
Prototyping & IA
Clickable prototypes, clear navigation, and progressive disclosure for complex flows.
Quality
Accessibility
Contrast, semantics, and keyboard support to keep products inclusive from day one.