E‑commerce PMPL — Paid Flow Optimization
Clarified the paid marketing flow to lift CTR and downstream CTAs across product review pages.
My experience in designing Magazine.com’s product detail page was a testament to the power of user-centric design, iterative refinement, and collaborative teamwork. From understanding user pain points to delivering a polished final design, every step of the process was driven by a relentless commitment to creating a seamless and engaging user experience.
Problem Statement
- To get better Business impact and higher CTAs by creating new UX designs by Paid Marketing landing pages.
Approach
- Exploring Designs, User research, Performance data will be key in process of creating impactful designs.
Old Designs:
Competitive Analysis
To understand what our competitors are doing from a UI/UX point of view to identify gaps and assess what might be working or not working.Generate a list of features and designs to build and test.
Did 12 Brand competitors design audit to compare their Features, Designs, with our current PMLP designs.
Alignment on features
- Rounded corner Buttons (in Dev)
- Card Design
- Specs list
- Stronger label names
- Star ratings/Reviews
- Display Offer information
- Trust building Information
Design Ideations
After aligning on the MVP features for Phase 1, I created quick prototypes incorporating these features with different layout variations. This helped rapidly identify which designs worked better from both interaction and accessibility perspectives. Additionally, A/B testing of these prototypes provided valuable insights that guided the final design decisions.
Final Design
After several design iterations, we finalized a solution that addresses usability issues while maintaining a clean and clutter-free appearance.
Impact
- 15% increase in users conversion.