B2B · Cloud Storage
DataCore — Storage Portal Redesign
Re‑architected navigation and workflows for a complex storage cloud portal to make critical tasks obvious and fast.
Lead UX Designer · 8+ yrs
Product experiences that turn complexity into clarity.
I drive end‑to‑end UX—from discovery and research to prototyping and validation— to ship intuitive, high‑trust experiences that move business metrics.
Design Systems
IA & Workflow design
User Research
Prototyping
Accessibility
UX Projects
A few representative case studies. Email me for protected artifacts and deeper walkthroughs.
Paid Marketing
E‑commerce PMPL — Paid Flow Optimization
Clarified the paid marketing flow to lift CTR and downstream CTAs across product review pages.
E‑commerce
Magazines.com — UI for Clear Comparison
Redesigned pricing & plan cards to handle variable deals and copy while keeping choices simple and scannable.
Healthcare
IQVIA — Streamlined Clinician Workflows
Improved task success and time‑on‑task in health apps through clearer flows and progressive disclosure.
Media · E‑commerce
Dotdash Meredith — Product Reviews & Comparison
Elevated trust and transactions by refining comparison tables, deals, and discovery patterns across roundup pages.
Enterprise
Windows Release Management — TrackIt
Redesigned dashboards to clearly show release phases & status with simple, discoverable interactions.
About
I’m a seasoned UX Lead with 8+ years of experience across media, enterprise, and healthcare. I partner with product & engineering to translate messy, info‑dense problems into simple, discoverable workflows. My toolkit spans storyboarding, research, wireframing, prototyping, and visual design.
- Superpowers: information architecture, design systems, converting overload into clarity
- What I value: measurable impact, accessibility, calm UI, and collaborative teams
Capabilities
Strategy
Research → Roadmap
Planning discovery, competitive analysis, opportunity sizing, and connecting UX bets to KPIs.
Systems
Design Systems
Token‑driven components, guidelines, and patterns that scale across brands and surfaces.
Execution
Prototyping & IA
Clickable prototypes, clear navigation, and progressive disclosure for complex flows.
Quality
Accessibility
Contrast, semantics, and keyboard support to keep products inclusive from day one.