Goal: To get better Business impact and higher CTAs by creating new UX designs by Paid Marketing landing pages.
Approach : Exploring Designs, User research, Performance data will be key in process of creating impactful designs.
Original designs
Competitive Analysis
To understand what our competitors are doing from a UI/UX point of view to identify gaps and assess what might be working or not working.Generate a list of features and designs to build and test
Did 12 Brand competitors design audit to compare their Features, Designs, with our current PMLP designs.
Alignment on features
- Rounded corner Buttons (in Dev)
- Card Design
- Specs list
- Stronger label names
- Star ratings/Reviews
- Display Offer information
- Trust building Information
Design Ideations
Final Designs
After several design iterations, we finalized a solution that addresses usability issues while maintaining a clean and clutter-free appearance.
Impact
Tested successfully and resulted in a conversion increase around 15%.
Current plan is to continue and roll out the design on every DDM brand site in early 2024.