My experience in designing Magazine.com’s product detail page was a testament to the power of user-centric design, iterative refinement, and collaborative teamwork. From understanding user pain points to delivering a polished final design, every step of the process was driven by a relentless commitment to creating a seamless and engaging user experience.
Goal: To increase subscriptions by improving the current subscription checkout UI.
Solution: Redesign the UI for clarity, presenting clear options with consistently placed information for easy comparison. Solve for different numbers of deals and necessary copy.
Insights/Information gathering
Design Explorations
Final Designs
Impact
Tested successfully and resulted in a conversion increase around 10%. Current plan is to roll out across the site in early 2024.
Optimizing Magazine Subscription Checkout: A UX Case Study
Also optimized the subscription checkout experience for Magazines.com, enhancing user satisfaction and conversion rates. Dive into the UX case study to discover insights, strategies, and results from streamlining the checkout flow, ensuring a seamless journey for magazine enthusiasts.
User Flow for different User Scenarios
Improved User Flow
